NORTHBOUND MEDIA
Paid social, on performance.
Northbound Media is a multi-channel media buyer with a paid-social specialty. We deploy our own capital across Meta, TikTok, Reddit, and YouTube — and pay ourselves out of the CPA we deliver.
Get in touch01 — The work
We buy paid media for performance brands and earn out of the unit economics. Our specialty is paid social — Meta and TikTok in particular, with structured expansion into Reddit, YouTube, and Pinterest as creative supports it. We round it out with paid search, native, and programmatic when those channels move the CPA. We bring our own capital, our own creative, and our own attribution stack. You bring a clear conversion event, a target CPA, and the volume you can absorb.
02 — How we work
Step 1 — Lock the economics
Target CPA, conversion event, attribution window, and volume ceiling. We don't launch without alignment on these four.
Step 2 — Build the social engine
Creative iteration, audience structure, account architecture, post-click flow. We treat creative as a system, not a campaign.
Step 3 — Scale with discipline
We open spend only when the CPA holds at higher volume. Expansion follows incremental performance, not vanity reach.
03 — Channels
Paid social (primary)
Meta · TikTok · Reddit · YouTube · Pinterest
Paid search
High-intent capture, branded and non-branded keyword strategy.
Native
Discovery and advertorial-style funnels, continuous angle testing.
Programmatic
Targeted DSP buying when the data structure supports it.
AI surfaces
Emerging social and conversational placements as they monetize.
04 — Verticals
We're vertical-agnostic by design but lean toward categories where unit economics and creative iteration cycles reward sustained social spend. Health, wellness, telemedicine, finance, insurance, home services — anywhere the LTV math holds and platform policies are workable.
05 — Why Northbound
Paid-social operators, not generalists.
We've been buying social on performance for years. The skill is reps, not theory.
Our money on the line.
We deploy our own capital. We get paid when you do.
Creative as a system.
We treat creative as the variable that decides outcomes — volume, iteration, discipline.
No agency theater.
No retainers. No hour-tracking. No PowerPoints. Performance against CPA, monthly, in a shared report.
06 — Commercial
We work on CPA, CPL, CPS, or CPC — or hybrids of those — depending on what the conversion economics support. We assume the media risk. You pay only when we deliver against the agreed event.
CPA · CPL · CPS · CPC
07 — Ideal partner
Clear unit economics and a conversion event you can verify
Working pixel/postback or willingness to set one up
Defined ICP and a brand-safety bar we can build to
Appetite for fast creative iteration cycles
08 — About
Northbound Media is a multi-channel performance media buyer based in the United States. We work with a small number of brand partners at any time and don't take work outside our economics.
09 — Contact
Tell us what you're trying to hit.
Send your CPA target, conversion event, and the volume you'd absorb if the math works. We respond within two business days or not at all.